precision marketing upgrade
- by Ups and downs in the
- April 2, 2020
Under digital marketing, companies need to understand the importance of omni-channel and full-link in order to occupy users' minds faster. Omni-channel refers to the integration of channels by enterprises to provide customers with an indiscriminate purchasing experience. At the same time, pay attention to the correlation between channels and understand the user's purchasing channels.
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Full link refers to the concatenation of different consumption scenarios, from cognitive to interest to conversion, that is, marketing has been from the beginning of cognition. Only by enabling consumers to contact the various contacts of the advertisement to realize the connection and influence the consumers from each point of contact can the purchase conversion be finally formed. Only then can companies understand the characteristics of user groups more quickly, adjust sales methods, and launch more accurately and effectively.
Major consumers have changed. As the aborigines of the Internet, post-95s have become the main force of consumption now. As a young man of Generation Z, there is too much information to reach. From the cognition to the purchase path, speed is the key. Therefore, the good service of search engine marketing, the incubation of high-quality content, the praise of KOL and KOC, have also become the focus of capturing the post-95s consumer appeal. In addition, the aesthetics, attitude, and personality of products become the main direction of their consumption, and it is particularly important to have emotional resonance or touch on the content.
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In addition, the fan economy is also a hot topic of the moment. How to activate the fan economy, build brand trust, and quickly occupy the market to the maximum is a question worth pondering.
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