According to researches 85% of potential customers reside or have their workplaces within a five-mile radius of your business. However, according to the data provided by US Census Bureau, around 18.6% of the population relocates every year. This implies that you are likely to lose customers each year and it is essential to compensate the loss with new clients, not only to sustain your business but to flourish it as well. Now, the easiest, quickest and most economical way of attracting new potential customers is with the signage. It has been estimated that 7% growth in sales can result in 124% increase in business profit. So, it is crucial to attract new customers to boost the profitability of your business and installation of signage is the best option to establish the purpose Robert Parker.
According to a study conducted by the University Of San Diego School Of Business Administration, only a business sign and no other forms of advertisement was solely responsible for driving ten new clients in a single week to a particular retail store. And amazingly, amongst those ten individuals, at least six were turned into potential consumers.
When your business tops the preference of majority of consumers while they are looking for any service or product at a particular location, then you have said to have achieved â€œtop-of-mind awarenessâ€. As mentioned before, 85% of your customers reside or work within a five-mile radius of your business. While commuting to and from school, work or shopping centers, the consumers will pass your business location around 50 to 60 times a month. Signage as an integral part of your overall marketing strategy will help your business to build top-of-mind awareness by commanding the attention of consumers effectively every time they pass your site of business. Hence, it will play a decisive role in reinforcing your brand veuve clicquot.
It is essential to include the business name, logo, catch phrase, any specific color used by your brand in the signage as it helps in business recognition and successful branding.
It is essential for businesses that offer specialized services or products to create top-of-mind awareness, so that consumers are going to think about your product first when looking for specific business types similar to yours. Examples of such businesses are appliance and electronics stores, veterinarians, medical and dental offices, accounting firms, locksmiths and bookkeeping firms. These are few types of businesses that are required to focus highly on branding. Now, to reinforce branding, the signage should project the right image, so that the consumers can recall the image when needs arise. Remember that when a consumer walks through the door of your business, it is applied that he or she has noticed the business sign, found it relevant to what he is looking for and developed an opinion about your business and has walked in hong kong property prices