Brazil Vehicle Rental Market Size, Share, Industry Trends and Forecast 2025-2033

Brazil Vehicle Rental Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Growth Rate: 7.07% (2025-2033)

The vehicle rental market is experiencing significant growth in Brazil, fueled by a surge in domestic and international tourism, increased business travel, and the rising popularity of self-drive road trips across the diverse landscapes of Brazil. According to IMARC Group, The Brazil vehicle rental market size reached USD 6.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 12.7 Billion by 2033, exhibiting a growth rate (CAGR) of 7.07% during 2025-2033.

Brazil Vehicle Rental Industry Trends and Drivers:

The Brazil vehicle rental market is expanding rapidly, owing to the growing urbanization and a rise in travel as well as tourism activities across the country. Besides this, as the number of people living in cities increases, more people and companies are using car rentals as an affordable and flexible way to travel around without having to pay for long-term ownership. The growing presence of multinational corporations and rising reliance on business-related car rentals are further catalyzing the expansion of the Brazil vehicle rental market. Additionally, government efforts to promote tourism and the development of e-commerce, which necessitate logistics and delivery vehicles, are acting as significant drivers. Furthermore, the emergence of ride-sharing and carpooling platforms is also contributing to the diversification of rental services, appealing to a wider range of consumers.

Technological advancements, as well as evolving consumer preferences, are shaping the Brazil vehicle rental market. Companies are investing in digital platforms and mobile applications to streamline the booking process and enhance customer experience, offering features such as vehicle tracking, online payment options, and seamless service integration. In addition to these factors, the increasing demand for eco-friendly transportation has spurred the introduction of electric and hybrid vehicles in rental fleets, aligning with global sustainability goals. Moreover, innovative pricing models, such as subscription-based services and short-term rentals, are catering to diverse customer needs, from daily commuters to tourists. The increasing usage of the internet and smartphone users in Brazil is also making online vehicle rental services highly accessible. These factors, combined with strategic partnerships between local and international players, are anticipated to drive the expansion of the Brazil vehicle rental market in the coming years.

Grab a sample PDF of this report: https://www.imarcgroup.com/brazil-vehicle-rental-market/requestsample

Brazil Vehicle Rental Industry Segmentation:

The report has segmented the market into the following categories:

Application Type Insights:

• Leisure/Tourism
• Business
• Fleet Outsourcing

Booking Type Insights:

• Online Booking
• Offline Booking

Vehicle Type Insights:

• Passenger Cars
• Commercial Vehicles

End User Insights:

• Tour Operator
• Fleet Operator

Regional Insights:

• Southeast
• South
• Northeast
• North
• Central-West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

• Avis Rent A Car System, LLC
• Enterprise Holdings, Inc.
• Localiza
• Movida Car Rental
• Unidas Fortas

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group 

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145